Clay is known for its absorption power, which makes it a super ingredient in skincare and haircare products. The absorption power of clay is due to its unique composition of minerals and its ability to attract and trap impurities, toxins, and excess oils from the skin and hair.When clay comes into contact with water, it creates a negative electrical charge, which attracts positively charged toxins and impurities. The clay particles then bind with these impurities and toxins, trapping them within the clay.

READ MORE